‘Slumber Party Love Harvey Nichols’ is an online concept created for the luxury department store, Harvey Nichols. With lockdown previously looming and loungewear becoming the new ‘norm’, I had based this proposal as an online, interactive webpage in the hopes to romanticise life in pyjamas, create a trend and encourage online purchases from customers! ‘Slumber Party Love Harvey Nichols’ acts as an exclusive loungewear collection with additional products, as well as being an interactive portal for customers to create and upload their own slumber party polaroid’s! This concept largely focuses on the idea of a ‘multipurpose’ webpage, which is where customer interaction comes into view. Three Collections are promoted within this proposal which encourages the customer to choose which one is most intriguing to them - Once interactions are made, the customer will be directed to their chosen collection…